About Us

A Decade of Designing Confidence

Founded in Los Angeles in 2015 by designer and entrepreneur Maxie J., Ellae Lisqué was created with a singular vision: to design statement pieces that celebrate confidence, femininity, and modern luxury. Each garment is thoughtfully crafted to sculpt, flatter, and elevate the woman who wears it.

BUILT WITH

Faith, Determination, and Discipline

Raised in Inglewood, California, Maxie J. always had a natural gift for fashion.

As a pastor's kid, she was raised with strong values rooted in faith, character, integrity, and discipline—principles that would later shape the foundation of Ellaé Lisqué.

Without attending fashion school, Maxie taught herself the industry from the ground up. Through relentless research, seminars, and countless hours of self-study, she learned every step required to build a fashion brand.

Armed with nothing but determination and a list of notes she had printed from online research, she walked the streets of the Los Angeles Fashion District knocking on doors—figuring it out one step at a time.

From a Small Beginning to a Global Brand

Ellaé Lisqué began with a modest online launch of just six dresses. Through vision, perseverance, and unwavering faith, the brand grew steadily—evolving from a small startup into a multi-million-dollar fashion label worn by over 100,000 women worldwide.

Even through sleepless nights, setbacks, and the challenges that come with building a business from scratch, Maxie remained committed to one belief: If God gave you the vision, you have the responsibility to see it through.

Luxury Craftsmanship, Made Accessible

Ellaé Lisqué was built on the belief that exceptional design and craftsmanship should not be reserved for only a few. Many of the fabrics used in Ellaé Lisqué collections are the same materials used by high-end fashion houses that charge thousands for their garments. Maxie designs each collection to deliver that same level of elegance and quality—while keeping the brand accessible to the everyday woman. With signature pieces typically ranging between $250 and $300, Ellaé Lisqué exists in the sweet spot between luxury craftsmanship and attainable fashion.

DESIGNED FOR

Life's Most Memorable Moments

Ellaé Lisqué is a special-occasion fashion brand designed to be part of every milestone in a woman's life.

From birthday celebrations and bridal festivities to red carpet moments, vacations, photoshoots, and girls' brunches—each piece is created to help women step into their moments with confidence.

Timeless silhouettes. Bold femininity. Effortless glamour.

For the girls who get it… they get it.

Designed in Los Angeles. Crafted in Istanbul.

Ellaé Lisqué maintains close relationships with its international manufacturing partners, with production overseen through a dedicated facility in Istanbul, Turkey. Maxie regularly travels to work directly with the artisans responsible for bringing each design to life—ensuring the highest standards of craftsmanship, fit, and quality. This hands-on approach is what allows Ellaé Lisqué to deliver garments that feel luxurious, timeless, and beautifully constructed.

Building More Than a Brand

As Ellaé Lisqué grew, Maxie began to recognize something deeper about her journey as an entrepreneur. She had built her business the hard way. Without formal training, mentorship, or access to industry knowledge, Maxie spent years researching, experimenting, and learning through costly trial and error.

She remembers the sleepless nights… the uncertainty… and the many mistakes that could have been avoided if someone had simply shared the knowledge.

During one of the most challenging seasons of her journey, Maxie made a promise to God: If you trust me with success, I promise my success will make room for others to win. That promise became the foundation for SheCom Club.

Building More Than a Brand

SheCom Club is a community created to help women entrepreneurs build and scale successful e-commerce businesses — without having to learn every lesson the hard way.

Whether a woman is building a brand in fashion, beauty, skincare, hair, or any physical product sold online, Maxie now shares the strategies, marketing systems, and lessons she learned while building her own multi-million-dollar brand.

Because no woman should have to spend hundreds of thousands of dollars in mistakes just to learn how to build a successful business.

Success should multiply. Not stay guarded.

EXPLORE SHECOM CLUB

Worn for Life's Most Memorable Moments

Ellaé Lisqué celebrates confidence, femininity, and self-expression. Every piece is designed to help women feel bold, beautiful, and unforgettable—wherever the moment takes them. — Maxie J. FOUNDER & CEO

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